About the Brand

In 2008, the Mayor tasked a small group, lead by then-Councilman Tom Harris, with the challenge of creating a brand for the City of Fulton. The ideal brand needed to capture the heart and soul of the community, while giving outsiders an idea of what to expect when they visit. After 18 months of surveys, focus groups, and brainstorming, the winning brand was chosen. On September 22, 2009, the branding committee revealed the “Once You Know…Fulton, Missouri” moniker at the City Council meeting. But a brand is much more than a one-line catch phrase.

The process of developing a brand revealed something striking. Both Fulton natives and newcomers to the city commented on how the outward appearance of Fulton as a sleepy mid-Missouri town tends to conceal its many wonderful features. To assist in helping change people’s idea of Fulton, four different categories were created to go along with the main branding slogan – Genuine, Lively, Unique, and Historic. Once you know about all of the great things Fulton has to offer, you’ll want to visit, move your family, or start a business here, in the heart of Callaway County, Missouri.

Fulton is a place where people can live or visit and feel at home. Residents take pride in the community and this is no better demonstrated than during Fulton Pride Day each April. In 2010, 521 citizens of all ages turned out to help keep the city looking clean and beautiful.   There are also several hometown businesses that continue to earn the community’s trust after more than 70 years. The Callaway Bank has been protecting people’s money since 1857, and Backer’s Potato Chips have been taming Fulton’s hunger since the era of the Great Depression.

Day or night, weekday or weekend, Fulton is always full of life. Thousands “hit the bricks” every summer to bid on Missouri mules, sample local fare, and enjoy live music at the Fulton Street Fair. From August through May, students at Westminster College and William Woods University bring youth and exuberance, along with a thirst for knowledge to the city. Fulton has a City-owned 18-hole public golf course, a private nine-hole golf course at the Fulton Country Club, a walking trail, and a full recreation calendar that give residents and visitors plenty of options to build camaraderie and bask in the great outdoors.

Fulton is fortunate to have many attractions that are unmatched anywhere in the State of Missouri, or even the country.  The amazing transformation of the automobile occurs right in front of you at the Auto World Museum. One-of-a kind prototypes, classic fire trucks, and other vehicles from 1903 to 1987 are on display in the 20,000 square feet facility. An entire family can enjoy old-fashioned malts, sundaes, and drinks from a vintage soda fountain at Saults Drug Store.  Or cap off an enchanting evening by spending the night in Victorian style homes and wake up to a scrumptious meal at Romancing the Past or Loganberry Inn Bed & Breakfast.

Incorporated as a city in 1859, Fulton has left its mark on the pages of history. The Adams Building, built in 1890, is the oldest cast iron-front structure west of the Mississippi River. Former British Prime Minister Sir Winston Churchill gave his famous Iron Curtain speech in 1946 at Westminster Gymnasium. The man and speech are honored with the Churchill Memorial and the Church of St. Mary the Virgin Aldermanbury, a 17th century church originally located in London, England and moved to Fulton during the 1960’s. Other former heads of state such as Harry S. Truman, Ronald Reagan, Mikhail Gorbachev, and Margaret Thatcher have spoken in the city too. Fulton also has five historic districts featuring vintage architecture and homes that date back to the 1800’s.

The City of Fulton